There are some things that are just unappetizing to talk about. One of those things are pet parasites. So Bayer came to us for a solution. They needed to do two things in one: engage industry professionals and position AdvantageMulti as the premier parasite protection choice to pet owners. Challenge accepted. To accomplish this, we used a layered Papercraft process that aligned with their brand tagline: Layers of protection. Deliverables included a full photo campaign and three animated videos. We also can now say we’ve animated parasites — a first for us.