Microsoft needed to reach a diverse global audience to showcase just how easy, enjoyable and customizable working with their software can be. Paper-crafted objects brought to life with human talent and stop-motion animation was the perfect fit to reach their broad audience.
When Windows users learn to customize their computers they will build a strong affinity with the brand and be lifelong customers.
These six brand love videos show off various aspects of Windows in fun and imaginative ways that stop the endless scroll and demand attention. A simple papercraft window is the central theme to these videos interacting in a magical way with human talent to draw in the viewer and show them how Windows can be tailor fit to them.
These unique videos stood out amongst their sea of slick social media posts and captured top engagement and audience love with the tactile feel capturing their audience’s imagination.
