CASE STUDY: My VYVGART Path Onboarding Video

My VYVGART Path Onboarding Video

When an audience sees themselves as part of a story, they will engaged with the story and take its message to heart. See how this was accomplished in this medical explainer style video below.

CLIENT OBJECTIVE: INTRODUCE AND EARN TRUST

An important aspect to this new product is how it is delivered to the patient. With any new medication it is of utmost importance to help educate patients and to let them know that they will not be alone in the process.

SOLUTION: EXPLANER WALK THROUGH VIDEO

In this explainer style video, past patients stories intertwine to introduce the product and to explain how it could improve patient lives. Authentic stories form an emotional connection with the audience that are powerful when paired with simple illustrated characters. When the audience sees themselves as part of the story, they are fully engaged and the message is taken to heart.

RESULT: COMMUNICATION AND CONNECTION

Being authentic is the best way to connect with modern audiences and they heard the message loud and clear in a friendly and helpful manner.