ADVANTAGE MULTI® Parasite Protection
The status quo wasn’t enough for Bayer’s Advantage Multi.
Standard medical illustrations and videos tend to be awkward or just plain gross. They wanted to do something different by presenting the facts in a visually pleasing way and boldly position Advantage Multi at the forefront of their industry.
After going through all the options with them we recommended a fully paper-craft approach that would be iconic, colorful and would work perfectly for the video and still images they needed.
Our team designed a fully paper-crafted concept that drew in viewers with vibrant colors and iconic bold designs.
Bayer not only needed beautiful videos for web and social, they also needed dozens of paper craft illustrations to create pamphlets, booklets, emails, calendars, and massive trade show banners and signage.
Advantage Multi offers unparalleled parasite protection, and now they have a unique and fresh look that shows off their advantage.
This animatic comparison shows how tight our roughed in 2D storyboard animation was to our final paper craft creation. We used a very thorough animatic to gain legal approval before we cut any paper which gave us a clear roadmap of how to proceed. A high level of communication saves money and stress in the long run and all of our artists knew exactly what they needed to create.
MAKING OF PHOTOS
ANIMATION HYPERLAPS GALLERY
