CASE STUDY: Advantage Multi® Layers of Protection

CLIENT OBJECTIVE: Showcase Internal Parasite Medication in an Approachable Manner

Advantage Multi® protects dogs and cats from a variety of nasty parasites including heartworms and fleas. Showing those parasites and the damage they can do to beloved pets can potentially make for some horrific imagery. They wanted to do something different by presenting the facts in a visually pleasing way and boldly position Advantage Multi at the forefront of their industry.

SOLUTION: Scientific, Authoritative and Entertaining

With an approach that's both visually stunning and authoritative, we leveraged the power of layered paper to align with their slogan "the many layers of protection." By doing so, we created striking visuals that effectively communicate the message without being graphic or off-putting. These parasites wont make you shield you eyes or look away.

RESULT: Striking Videos and Print Media Shattered Industry Benchmarks

This campaign engaged vets and audiences well beyond the norm with a 430% increased click-through rate. The typical industry interaction benchmarks is 1.88% and increased interaction tenfold to 11.83%.

AWARDS & ACCOLADES

SILVER ADDY - 2020 NATIONAL AMERICAN ADVERTISING AWARDS | BEST OF SHOW - 2020 DISTRICT 9 AMERICAN ADVERTISING AWARDS | 2 SILVER AWARDS - NAVC VETTY AWARDS

Our team designed a fully paper-crafted concept that drew in viewers with vibrant colors and iconic bold designs.

Bayer not only needed beautiful videos for web and social, they also needed dozens of paper craft illustrations to create pamphlets, booklets, emails, calendars, and massive trade show banners and signage.

Advantage Multi offers unparalleled parasite protection, and now they have a unique and fresh look that shows off their advantage.

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This animatic comparison shows how tight our roughed in 2D storyboard animation was to our final paper craft creation. We used a very thorough animatic to gain legal approval before we cut any paper which gave us a clear roadmap of how to proceed. A high level of communication saves money and stress in the long run and all of our artists knew exactly what they needed to create.