CASE STUDY: IFOPA - The Same but Different

CLIENT OBJECTIVE: KID FRIENDLY DISEASE INTRODUCTION

This video aims to both increase understanding of an extremely rare disease that affects children and to highlight similarities between those with the condition and those without it. Its purpose is to initiate conversations, promote greater awareness and allow for normal human interactions in something that at first glance can be scary to children.

SOLUTION: EDUCATIONAL EXPLAINER VIDEO

Animation is an exceptional medium for conveying difficult stories. Each frame is meticulously crafted to convey a precise message with sensitivity and care. The deliberate attention to detail makes animation a perfect tool when delivering messages that require accuracy and clarity.

RESULT: CONVERSATIONS SPARKED

This story helped raise awareness while being empathetic to its audience. It was able to spark conversations and help foster care for a very specific group of people.