So Good So You struck a distribution deal with Target

With a great new sales opportunity SGSY wanted to be sure their audience didn’t miss their message. These colorful and playful mixed media spots were just the ticket to showcase the feeling and energy of their product and bring it to the masses.

CLIENT OBJECTIVE: PANDEMIC GROWTH

Target became a new vendor and SGSY needed to get the word out!

SOLUTION: FRESH ADS

Showcase the fresh & fun energy of the SGSY brand in a delightful way. SGSY has strong grass root support so we leaned on that and boosted the production value to make a splash! It was also important to show the scale of the juice bottles so people knew exactly what to look for, so shooting hand talent was a must.

RESULT: GROWTH LEAD TO THESE ADDS AND THEY LEAD TO GROWTH

The adds were so successful that within a short time of the videos airing we were call on to updated the end tag for even more vendors including Albertsons, Pavilions, Vons and Safeway.

A lot of planning went into these playful little spots

Style frames are the foundation our projects are built on. They are a way to plan everything out and get everyone on the same page before we spend hours meticulously cutting and animating projects by hand. Time spent in pre-production and planning makes the entire project run smoothly.

The swoops were planned out first as simple pencil test animations and then fully rendered in color once the motion was correct and fit the timing of the transition scene. These were all animated frame by frame by hand.