PAPER CRAFT ANIMATIONS
TACTILE AND PLAYFUL CONNECTIONS
Why Paper-Craft?
It's visually striking:
When you see paper-craft animation, you stop and look. Its charming and whimsical visuals capture people's attention and stand out from the crowd.
It's shareable:
Paper-craft animation is so visually interesting and tactile, people tend to share it on social media or with their friends, co-workers and family. It can help increase a brand's visibility and reach a wider audience.
It's versatile:
Its charm lies in the fact that there is no end to what can be created in paper, making it a versatile tool for promoting a huge range of products and services. It can be tailored to fit brands, styles, and messages, making it effective across all marketing channels, including screens, TVs, banners, and even jumbotrons!
QUICK TO BUILD
Paper is easy to work with and quick to build and animate with. It is a simple medium, but a beautiful medium. One that will bring the “wow” factor, “how’d they do that with paper? That’s Cool!”
TACTILE QUALITY GETS ATTENTION
Papercraft animations help short-circuit an advertising adverse mind by playing deep into the human psyche to demand attention. It does that with its visceral textural look and feel - a simplicity that resonates with us as people. It is a thing of play, of creativity, of writing and connecting. In a digital age of slick screens, paper keeps us grounded. It easily evokes feelings of nostalgia, reminding viewers of childhood memories of playing with paper and scissors - of creating. The emotional connections it makes are exactly what we are looking for in marketing, to connect with our audience and drive action.
Overall, paper-craft animation's handmade quality and nostalgic charm make it a powerful tool for connecting with audiences on an emotional and actionable level.
