FOOD ANIMATION

SHOWCASE FOOD IN VISUALLY STUNNING AND FRESH IMAGINATIVE WAYS

 
 

MAKE YOUR VOICE HEARD

Food is a show piece. It is emotional, beautiful and creative. Pair that with the power of animated storytelling and you have a treat no one can deny!

It all starts with stories that engage no matter the size. Take the Budweiser frogs, Coca-Colas Christmas ads or Chipotle’s “Back to the start” short film. We remember those brands and ads because they emotionally connect with us. When we create animated food adds we tap into the personal connections that prove successful outcomes.

STAND OUT BY BEING IMAGINATIVE & PICTURESQUE

Animated food can be a fun, playful, wacky, humorous or quirky. That entertainmet is key to stopping the scroll and engaging with others. It can also be delicate and precise to stay on brand and on message. We love the things that are slightly unexpected and our attention to detail is superb. Food, when handled well, is beautiful. However, in the wrong hands, well, we would rather not say. We know it’s tricky, and we know the tricks to make it sing, dance, and be the best food it can be!

MAXIMISE YOUR CONTENT

Sometimes you just need a lot of content. Animation is a perfect way to create a myriad of collateral from a single project. Every aspect of the project is carefully designed and with a little extra planning a single video can create multiple cut downs and aspect ratios such as :15s, :30s or :60s spots formatted for Youtube, Instagram, TicToc or web. Each individual scene can also be used as key images for web, print or presentations. In some instances making-of time lapses and process videos are prefect tools to generate even more engaging content when it makes sense for a brand. What ever the ask may be, we are ready to make it reality.

 
 
 
 

CASE STUDY: SO GOOD SO YOU

CLIENT OBJECTIVE: PANDEMIC GROWTH

Target became a new vendor and SGSY needed to get the word out!

SOLUTION: FRESH ADS

Show case the fresh, fun energy of the SGSY brand in a delightful way. SGSY has strong grass root support so we leaned on that and boosted the production value to make a splash! It was also important to show the scale of the product, so shooting hand talent was a must.

RESULT: GROWTH LEAD TO THESE ADDS AND THEY LEAD TO GROWTH

The adds were so successful that within a short time of the videos airing we were call on to updated the end tag for even more vendors including Albertsons, Pavilions, Vons and Safeway.

CASE STUDY: AMAZON + TYSON TASTEMAKERS

CLIENT OBJECTIVE: SHOWCASE THEIR NEW PRODUCT LINE

Amazon and Tyson teamed up to join the meal kit market and wanted to show off their products in a fun way.

SOLUTION: FOOD PHOTOGRAPHY + STOP-MOTION

These meal kits are so good they practically cook themselves (with just a little help). That idea kicked off our light hearted video showcasing food photography that is expertly animated to create a finger licking treat.

RESULT: THE VIDEO WAS FEATURED ON AMAZONS LANDING PAGE

Amazon proudly used this video on their webpage to introduce and kick off their initial Tyson Tastemakers offerings.

CASE STUDY: EGGO’S OATS & BERRIES

CLIENT OBJECTIVE: MARKET SATURATION

Eggo Needed 20 various social media adds, ASAP and to add to that they wanted them all with animals! The campaign was that the healthy Oats & Berries Waffles were so good, nature wouldn’t let go.

SOLUTION: MIXED MEDIA APPROACH

They wanted lots of animals but they knew they didn't have the resources to do it with a big live-action video shoot and a zoo's worth of trained animals. We recommended using a combination of studio and stock photography to produce all the deliverables they could dream up, without needing an animal handler.

RESULT: SOCIAL MEDIA CONQUORED

From Youtube pre-roll to Twitter, Facebook and beyond, Eggo deployed a fun, engaging and successful messaging campaign.